PulteGroup is pivoting its business model to focus more on build-to-order and active adult sales to stabilize margins amid market challenges. This strategic shift aims to reduce reliance on speculative inventory, which typically incurs higher incentives and lower margins, positioning the company for stronger profitability in 2026 despite current economic uncertainties. Developers should watch how this approach impacts PulteGroup’s financial performance over the next few quarters as it transitions its product mix.
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