Cybersecurity

Q&A: AI, marketing and increased operational complexity

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Optimizely’s report reveals that while AI enhances marketing efficiency for 61% of marketers, only 36% use the saved time for strategic work due to increased operational complexity. This highlights a growing tension between creative passion and daily pressures, impacting marketers' ability to focus on meaningful tasks despite technological advancements.

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Ali NematiWritten by Ali

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