Real Estate & Home

Real-REMAX deal: complementary models or culture clash?

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The Real Brokerage has acquired REMAX for $880 million, but the deal faces skepticism over potential cultural clashes and operational challenges. Investors are wary of the increased debt and uncertain synergies between a tech-focused company and a traditional franchise model, raising questions about sustainable growth in the real estate industry.

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Real-REMAX deal: complementary models or culture clash?

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