Red Lobster's Endless Shrimp is back, but customers aren't taking the bait

Red Lobster has reintroduced its popular but financially draining Endless Shrimp promotion, aiming to boost customer traffic and revenue. However, the current comeback is less enthusiastic compared to previous years, with fewer diners taking advantage of the deal due to perceived lower value and increased prices, reflecting broader industry challenges in attracting budget-conscious consumers.

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