Rivian's new 'RAD' (Rivian Adventure Department) performance division will introduce fundamentally improved vehicles with significant hardware upgrades, drawing inspiration from motorsports and adventure. This initiative signals a move beyond cosmetic enhancements to offer vehicles with enhanced on-road and off-road capabilities, distinct from their standard models. For automotive engineers and product developers, this highlights a strategy of creating specialized, high-performance variants with distinct engineering. An implication to watch is how this performance-focused sub-brand impacts consumer perception and the competitive EV landscape.
Read the full article at The Drive
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