Kylian Mbappé has switched endorsements from Nike to On, accepting a deal that includes an equity stake and partnership with Roger Federer. This shift signals a broader trend of athletes prioritizing ownership and brand credibility over traditional endorsement contracts, potentially impacting Nike’s ability to attract top talent. On’s aggressive expansion, including new retail locations and a record gross margin, demonstrates its growing competitive threat to established sportswear giants like Nike.
Read the full article at DMARGE
Want to create content about this topic? Use Nemati AI tools to generate articles, social posts, and more.
Views7
Ali NematiBlogUI.author_articles
