Shopify demonstrated that Ruby on Rails can handle massive traffic by processing 489 million requests per minute during peak times, debunking the myth that Rails cannot scale. However, common scalability issues arise from architectural and operational missteps rather than framework limitations, including N+1 queries, memory bloat, and concurrency problems, which require specific optimizations like using the Bullet gem, switching to jemalloc, and tuning Puma settings.
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