AI models like ChatGPT are increasingly influencing purchasing decisions, and a new method has emerged to gauge brand visibility within those responses. The process involves posing real buyer questions to AI tools, tracking mentions and website citations, and calculating metrics like visibility and share of voice to understand how a brand performs in AI-driven recommendations. This approach highlights the shift in how consumers research products and emphasizes the importance of appearing in relevant AI-generated answers to capture market share. Companies should monitor their AI visibility weekly and prioritize improving their presence on the websites that AI models trust.
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