E-Commerce & Retail

Salesforce to acquire Cimulate in agentic commerce expansion

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Salesforce has agreed to acquire Cimulate, an AI-powered product discovery startup, to enhance its Agentforce Commerce platform and improve search capabilities for retailers by interpreting shopper intent more accurately. This acquisition highlights the growing importance of real-time, conversational interfaces in ecommerce technology aimed at delivering personalized shopping experiences.

Read the full article at Digital Commerce 360

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