Marketing & SEO

Searchers just want you to be helpful

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The March 2026 Google core update emphasizes surfacing genuinely helpful content for users across all types of sites. This shift matters significantly as it underscores the importance of creating valuable and relevant content over employing SEO tricks, ensuring that only truly useful information ranks well. The increasing prevalence of AI Overviews in search results highlights the need for content creators to focus on depth, clarity, and expertise to succeed in modern SEO practices.

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