Senators say targeted ads are a security risk. Ad groups say the critics are off base.

Recent reporting has revealed that targeted online advertising is being exploited to deliver mercenary spyware, raising serious security concerns. This development highlights vulnerabilities within the digital advertising supply chain and underscores the need for enhanced cybersecurity practices across the industry, particularly regarding vetting and auditing business partners. Following this discovery, expect increased scrutiny of adtech practices and potential regulatory action targeting those enabling spyware distribution.

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