Marketing & SEO

SEO's new battleground: Winning the consensus layer

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The new SEO playbook emphasizes building distributed credibility across owned media, earned media, and community platforms to win in AI-driven search. The formula is authority + consensus + distribution. Key tactics include establishing a strong owned media foundation, treating earned media as consensus amplification, publishing original research, investing in expert-led content, and participating genuinely in communities. Measuring success now involves tracking share of voice in AI responses and cross-domain mention density rather than just traditional rankings.

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