The European Union has established a voluntary Code of Practice on Transparency of AI-generated Content to help organizations comply with Article 50 of the AI Act, which mandates disclosure of AI-generated content. Signing the Code offers a streamlined way to demonstrate compliance, avoiding individual assessments of adequacy, but it's not a substitute for adhering to the law itself. For agencies regularly publishing AI content for clients, signing the Code is a worthwhile consideration, requiring a commitment to specific labeling practices and internal process adjustments.
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