Leslie Jones and Jasmine Roth are launching "Roast My Rental," an HGTV competition series debuting July 24 that tackles underperforming vacation rentals through comedy critiques and 72-hour renovations. The show addresses a critical market challenge where guests' expectations built on online photos often diverge from reality, driving down reviews and occupancy rates for property owners competing in the booming short-term rental sector. The format combines entertainment with practical design strategies that could shape how vacation rental owners approach competitiveness in an increasingly crowded marketplace.
Read the full article at Realtor.com Blog
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