SoFi Technologies has launched a fully digital home equity line of credit (HELOC) experience, offering verified preapprovals and competitive interest rates through its platform. This move consolidates SoFi’s role in the homeownership journey by providing flexible borrowing options for major expenses or renovations. Additionally, SoFi formed a Real Estate Advisory Council to gather market insights and enhance product development, reflecting the growing demand for home equity products as more homeowners opt to stay put rather than move.
Read the full article at HousingWire
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