Gaming

Sony Is Making 59% More Revenue Per PlayStation User Since PS4 Generation, Says Analyst

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Sony is generating 59% more revenue per active PlayStation user now compared to the PS4 era, amounting to an additional $230 spent by each user annually. This increase suggests that Sony's current marketing strategy for the PS5 is effective despite being less aggressive, as they are profiting significantly from existing users through higher-priced hardware and software subscriptions.

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