E-Commerce & Retail

Starbucks ends its Coffee Loop rewards pilot after six months

alinemati1983-69871 day ago

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Starbucks is ending its six-month Coffee Loop rewards pilot program on April 30, which allowed select loyalty members to earn free drinks. This matters to developers and tech professionals as it highlights Starbucks' approach in testing separate digital platforms for customer engagement outside of their main app ecosystem. The move suggests a potential shift towards more modular digital strategies for customer rewards programs in the retail sector.

Read the full article at Modern Retail

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alinemati1983-6987Written by alinemati1983-6987

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