State fairs are the hot new pop-up spot for brands like E.l.f. and Levi's

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E.l.f. Beauty and Levi's are leveraging state fairs as unconventional marketing venues, with E.l.f. hosting a "dill" theme pop-up at the Minnesota State Fair that attracted nearly 64,000 visitors. This strategy allows brands to reach new audiences in unexpected locations, enhancing brand visibility and engagement among diverse consumer groups.

Read the full article at Modern Retail

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