Real Estate & Home

The 94% problem: What real estate agents aren't being told about MLS success rates

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The real estate industry commonly cites a 94% success rate for MLS listings, but this statistic is misleading as it only includes homes that sold and not the total number of listings. This omission can mislead sellers about the effectiveness of MLS exposure compared to other marketing strategies, impacting trust and decision-making in home sales. Developers and tech professionals should watch how real estate agents adjust their data presentation to be more transparent with clients.

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