Marketing & SEO

The AI writing tics that hurt engagement: A study

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A study analyzed common AI writing "tics" to determine their impact on reader engagement, finding that frequent use of "not only... but also" structures and headers starting with "Conclusion" negatively correlated with user engagement, while em dashes showed a slight positive correlation. The key takeaway for content creators is to prioritize clarity and usefulness over stylistic conformity when using AI in writing processes.

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