Brands like Pacsun, Kohl's, and Hollister are launching their back-to-school denim campaigns earlier than ever before. This trend reflects a growing consumer tendency to start shopping for back-to-school items much earlier in the year, with 32% of shoppers beginning purchases by early June compared to 26% last year. Retailers are capitalizing on the popularity and versatility of denim to boost sales during an extended shopping season.
Read the full article at Modern Retail
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Ali NematiWritten by Ali
