Real estate brokerages are reclaiming control over listing data as they seek to differentiate themselves from competitors by limiting where and how their listings appear online. This shift is driven by concerns over data ownership and the desire for more direct revenue streams, leading some brokerages to partner with new platforms like Cotality’s Broker Listing Exchange (BLX) to manage their listings more effectively.
This move towards greater control over listing distribution signals a potential redefinition of the role and power dynamics within Multiple Listing Services (MLS), which could reshape how real estate data is managed and monetized in the future.
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