Sustainability & Climate

The cowboy who got rich selling veggie burgers

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Andy Barrientes witnessed RMS Foods, a New Mexico meat processing plant that pivoted to producing soy-based veggie burgers under the Boca Burger brand, burn down in 2005 but was quickly rebuilt by owner Sam Cobb who prioritized his employees' well-being and rapid recovery. This story highlights how content creators can emphasize resilience and adaptability in unexpected contexts, showcasing how a traditional meat-processing company thrived in plant-based food production despite its location's cultural leanings towards animal agriculture.

Read the full article at Grist

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