Tech & Gadgets

The executive that helped build Meta's ad machine is trying to expose it

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Brian Boland, a former Meta executive, testified in court that Meta's advertising system was designed to maximize user engagement, particularly among teens, despite potential mental health risks. This contradicts Mark ZuckerbergG??s claim of prioritizing safety and free expression over revenue, highlighting the platform's business model as a focus for legal scrutiny. Content creators should be aware of how platforms' profit-driven designs can influence user behavior and content consumption.

Read the full article at The Verge

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