Real Estate & Home

The hidden cost of move-in friction: Why the first 30 days can-? make or break resident loyalty

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The article highlights that the first 30 days of a lease are crucial for building resident trust and loyalty, as poor move-in experiences can lead to higher turnover rates and lost referrals. Property managers can improve performance by leveraging technology, personalizing onboarding processes, and integrating financial wellness services during this period.

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