Restaurant chains are increasingly using limited-time offers (LTOs) as a permanent strategy to capture consumer attention in the fast-paced dining industry. These LTOs, once seasonal gimmicks, now serve as a continuous marketing tool to drive sales and encourage repeat visits by creating urgency among customers. While this approach can boost engagement and test new menu items, it risks training consumers to only engage when there are deals available.
Read the full article at Business Insider
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Ali NematiWritten by Ali
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