"The lime struggle is over" thanks to Corona's latest campaign

Corona has introduced etched cutting guidelines on limes, using food-safe laser technology, to ensure the lime fits perfectly into their cans or bottles. This innovation addresses a common frustration among consumers and enhances brand loyalty by improving the drinking experience. The campaign is available in over 30 retailer locations across three continents, with more expansions likely.

Read the full article at Dezeen

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