Mobile app installs increased by 10% year-over-year, particularly within the APAC region, but marketers are now finding user acquisition is only half the battle; ensuring a seamless post-install experience is proving more challenging. This disconnect between marketing efforts and conversion rates creates a performance gap that impacts sales, as users encounter issues like broken redirects or inconsistent in-app experiences. Companies are increasingly turning to deep linking solutions to improve routing and create smoother customer journeys across multiple channels.
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