Barcelona FC's training ground is dominated by CUPRA models and practical SUVs rather than supercars, reflecting the Spanish club's official automotive partnership with the brand through 2029. The shift from traditional footballer flash—low-slung Ferraris and Lamborghinis—to functional crossovers and performance SUVs demonstrates how modern athlete endorsements prioritize brand alignment and lifestyle authenticity over ostentatious displays. This strategy, extending to player involvement in vehicle customization events, shows how companies embed partnerships into everyday visibility rather than relying on expensive celebrity spectacle.
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