Marketing & SEO

TikTok ad creative has a shorter shelf life. Here's how to keep up

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TikTok ads experience rapid "creative fatigue," with their effectiveness diminishing faster than on other platforms due to TikTok's algorithm favoring novelty and variety. To maintain ad performance, content creators should adopt a supply chain approach to creative production, focusing on modular content creation, high-volume testing, and continuous capture of raw materials to keep up with the platform’s fast-paced environment.

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