TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

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TikTok Shop saw sales from U.S. small businesses surge 66% in 2025, with over 215,000 active sellers now operating on the platform. This rapid expansion despite an influx of major brands highlights a shifting e-commerce landscape where social discovery remains a powerful acquisition tool for smaller entities. Developers and tech professionals should anticipate continued integration between social media and retail as these platforms evolve into primary storefronts for diverse business tiers.

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