Automotive & EV

Touch Controls Are 50% Cheaper Than Real Buttons, Ferrari CEO Says

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Ferrari CEO Benedetto Vigna revealed that touch controls are 50% cheaper to produce than physical buttons, a decision driven by cost savings rather than consumer demand. Despite this, Ferrari aims for a "phygital" design approach, integrating physical controls with digital enhancements to maintain uniqueness in their cockpit designs. Content creators should note the industry's shift towards balancing cost-effective technology with preserving brand-specific design elements.

Read the full article at The Drive

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