Toyota's new CEO Kenta Kon believes the company is building too many models and variants, driving up development costs and complexity across the organization. As Toyota faces a forecasted 20% drop in operating profit due to Chinese competition, EV development costs, and tariffs, streamlining its bloated portfolio is critical to restoring margins. The company will likely consolidate variants first while avoiding sudden discontinuations, though it has already cancelled the Lexus IS electric successor based on rising costs.
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Ali NematiWritten by Ali
