Travel

TPG Exclusive: Hilton's CEO talks potential new elite status tier, Diamond Reserve and rising award rates

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Hilton CEO Chris Nassetta discussed the company's expansion into new luxury brands and its approach to managing loyalty program costs amid rising hotel rates. He also hinted at a potential new elite status tier above Diamond Reserve, indicating Hilton’s focus on catering to both frequent and casual travelers while enhancing experiences for loyal guests.

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TPG Exclusive: Hilton's CEO talks potential new elite status tier, Diamond Reserve and rising award rates

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