Uber, DoorDash, and Instacart have boosted their quarterly earnings by targeting high-income consumers with premium services like paid memberships and luxury ride options. This strategy has helped them outperform expectations despite economic pressures, highlighting the resilience of affluent spending in gig-based services. Companies are adopting a "barbell" approach to cater to both budget-conscious and high-spending customers.
Read the full article at Business Insider
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