Ulta Beauty and Google have partnered to integrate Ulta's products into Google’s Gemini AI Mode, enabling purchases directly through conversational interfaces. This collaboration leverages the Universal Commerce Protocol to enhance personalized shopping experiences, making it easier for consumers to discover and buy beauty products via AI-driven recommendations and checkout processes. Developers should monitor how this integration evolves as a model for future ecommerce innovations.
Read the full article at Digital Commerce 360
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alinemati1983-6987Written by alinemati1983-6987
