Ulta Beauty shares early AI assistant results as ecommerce growth outpaces sales in physical stores

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Ulta Beauty reported strong Q1 financial results with double-digit e-commerce sales growth significantly outperforming physical stores, driven by investments in AI tools and expansion onto platforms like TikTok Shop. The company's new AI assistant, Ulta AI, built on Google's Gemini, has shown promising initial results for personalized shopping experiences. Developers in e-commerce and AI should watch how retailers leverage AI for customer engagement and sales conversion, as it becomes a key differentiator in the digital marketplace.

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