WWE recently abandoned a trademark application for the term "Vice City," likely related to wrestler Lola Vice, who hails from Miami—the real-world inspiration for the Grand Theft Auto setting. This move is significant for gaming audiences because it highlights Rockstar Games’ strong ownership of the Vice City brand, especially with the highly anticipated GTA 6 launching soon and heavily featuring the location. Rockstar has already invested heavily in Miami marketing, reinforcing the connection and suggesting potential legal challenges for anyone attempting to leverage the name.
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