Marketing & SEO

Walmart: ChatGPT checkout converted 3x worse than website

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Walmart reported that purchases made directly inside ChatGPT's Instant Checkout converted at one-third the rate of transactions directed to its website, leading the company to move away from this method. This indicates that while agentic commerce is evolving, traditional shopping methods still yield better conversion rates for retailers. Content creators should focus on optimizing owned platforms for conversions as direct in-app purchases via AI chatbots currently underperform.

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