E-Commerce & Retail

Walmart holds shoppable livestream at Winter Olympics in Milan

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Walmart hosted a shoppable livestream during the Winter Olympics in Milan, featuring Olympic gold medalist Laurie Hernandez and Procter & Gamble products, allowing viewers to purchase items directly while watching. This initiative highlights Walmart's strategy to integrate shopping seamlessly into cultural events and capitalize on growing live commerce trends, emphasizing its importance for content creators aiming to engage audiences through interactive experiences.

Read the full article at Digital Commerce 360

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