Commercial prompts trigger web searches in ChatGPT 78.3% of the time, compared to only 3.1% for informational prompts, indicating a shift towards content that supports product selection and evaluation. This matters because it guides developers and tech professionals to focus on creating more commercial-oriented content to increase visibility in AI-generated answers. Future tests should explore specific content formats that best align with these fan-out behaviors.
Read the full article at Search Engine Land
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