Manufacturers are often surprised by the true cost of CRM systems, particularly when dealing with external users like dealers and distributors. While purchasing a standard CRM for internal sales teams is typically a sound strategy, the expenses associated with per-user licensing for external access can quickly escalate, sometimes exceeding the cost of the internal CRM itself. For manufacturers, building a custom dealer portal and quoting engine, directly integrated with the ERP system, often proves more cost-effective than relying solely on packaged CRM solutions.
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