Startups & VC

When the buyer is a bot: Keeping your startup eligible in agent-run procurement

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AI-driven procurement agents are increasingly influencing B2B purchases, with predictions that by 2028, nine out of ten B2B transactions will involve AI. Startups must ensure their online presence is structured and consistent to meet the stringent verification requirements of these agents, as discrepancies can lead to exclusion from consideration.

This shift necessitates startups to prioritize factual accuracy across all digital platforms to remain competitive in an AI-driven procurement landscape.

Read the full article at e27

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