Real Estate & Home

Who Are the HENRYs? The High-Earning Gen Z and Millennials Redefining Luxury Real Estate

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Engel & Völkers identified a new demographic called HENRYs (High Earners, Not Rich Yet), comprising young high-income earners reshaping luxury real estate trends. HENRYs prioritize homeownership as a symbol of success and identity, driving the market with strong purchasing power and long-term financial discipline.

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