Why AI search is your new reputation risk and what to do about it

AI search platforms are reshaping online reputation management by synthesizing multiple sources into single, often flattened responses, leading to a rise in zero-click behavior. This shift means that even top-ranked content can be overshadowed if AI narratives present a different story, impacting how brands manage their digital presence. Brands must now focus on strengthening high-quality inputs and addressing misinformation directly to influence AI-generated outputs.

Read the full article at Search Engine Land

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