ChatGPT Ads present a marketing opportunity despite the platform's uncertain long-term dominance against competitors like Google's Gemini, which benefits from a strong distribution network. While ChatGPT's user growth has plateaued and its audience heavily overlaps with Google's, its ad platform is functional for testing. However, its strategic focus appears to be B2B, suggesting advertising is a revenue supplement rather than a core strategy, which marketers should consider when allocating budgets.
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