Startups & VC

Why I prefer boring businesses in a market obsessed with the next big thing

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Investors are increasingly favoring businesses that solve existing, well-understood problems rather than chasing disruptive, novel technologies. These "boring businesses" often operate within fragmented industries and offer predictable cash flow, which provides crucial flexibility for growth and resilience. This shift suggests a significant opportunity for founders to focus on improving established processes within sectors like payments, logistics, or healthcare, rather than inventing entirely new markets.

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