Why Lands' End is showing up at college football game days this fall

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Lands' End is launching a marketing campaign centered around college football game days this fall, featuring clear tote bags and hosting tailgate events in partnership with Graduate Hotels. This initiative aims to increase brand visibility among younger audiences who are active on social media platforms like Instagram. Retailers should watch how effectively Lands’ End leverages influencer partnerships and experiential marketing to reach new customers.

Read the full article at Modern Retail

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