Yahoo is committed to its role as an aggregator and traffic driver for publishers, aiming to send more traffic downstream through explicit linking in its Yahoo Scout answer engine. This approach contrasts with competitors who are increasingly holding traffic within walled gardens. The company believes that users value the ability to check sources and access additional information directly from publishers. Additionally, Yahoo is rethinking its advertising strategy while maintaining a focus on traditional search principles rather than fully embracing large language model chatbot interfaces.
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