Legal & Policy

Yes to California's Bill to Ban Surveillance Pricing

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A California bill, S.B. 2564, aims to ban 'surveillance pricing,' a practice where companies offer different prices for the same product based on harvested personal data. This discriminatory pricing is harmful to privacy, equity, and transparency. For legal and policy professionals, this marks a significant step in regulating data-driven pricing practices and protecting consumers from opaque and potentially biased price differentiation.

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